BRITA Korea — 2025 Branding Campaign
2025 · Publicis Groupe Korea · Strategy lead, creative planning, measurement
Mapped core target channels through Consumer Entry Point (CEP) analysis, selected lifestyle, cooking and health influencers, and oversaw creative across digital channels.
Korea Digital Advertising Awards — Grand Prize 2021
LG Electronics H&A — 2021 Health-care Appliance Global Campaign / Metaverse
2021 · HSAD · 24 countries
Campaign concept, hero film, and branded spaces inside Animal Crossing and Fortnite; coordinated adaptation with LG subsidiaries in 24 countries.
↗ Watch the campaign film
Korea Digital Advertising Awards — Gold, Global Campaign 2022
LG Electronics H&A — #CareForWhatYouWear
2022 · HSAD · 6 European countries
Campaign planning, content production and consumer-engagement operations for LG's clothing-care appliances.
↗ View the campaign
Sangkwaehwan — 2H 2023 IMC Campaign
2023.09 — 10 · HSAD · Overall campaign planning (ATL + digital + BTL)
Developed the campaign concept and an integrated ATL/digital/BTL plan including TVC production and an Instagram AR-filter event.
Mercedes-Benz — The new E-Class Facelift Launch
2020 · Leo Burnett Korea
Launch content strategy and planning for the E-Class facelift, plus EQ Power PHEV, EQC and E-Class lifecycle campaigns.
↗ Watch the film
Volkswagen — Arteon & Touareg Launch Campaigns
2019 — 2020 · Leo Burnett Korea
Launch campaign planning for Arteon and Touareg, owner-review content, and brand collaborations with Golfzon and Shinsegae Duty Free.
↗ Watch the launch TVC
Web Award Korea — Best in Brand Promotion 2018
BMW — DO MORE Campaign Site
2017 · Makeulike · Platform planning
Planned the campaign microsite, which won the top prize in the brand promotion category.
BMW MINI — MINI Flea Market & BIMOS 2016
2015 — 2016 · Creative Lounge · BTL promotion
Brand experience planning for the MINI Flea Market (seasons 2–3) and the MINI presence at the 2016 Busan International Motor Show.
